Product Launch

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Goal: Product Launch & Product Marketing

The product launch marketing solution is designed for new startups and businesses looking for an end-to-end product launch marketing solution. In this solution, we will provide the following services at a fixed monthly cost.

Our solution for pre-launch and post-launch product marketing

Results & ROI

To launch your product online, we identify your market, audience, and messaging and then set up your launch website, sign up forms, and campaigns to acquire product users. The complete product launch solution is completed in 4 phases; Discovery, Build, Pre-Launch, and Post-Launch. We bring traffic to your product website, increase brand awareness through paid search campaigns and prepare a content strategy, and set up an automated system to onboard and nurture new product users. As our marketing efforts are dependant on your product success and user feedback, we also work with your team and to improve your online reputation. Through this launch solution, we aim to bring at least 2K visitors to your product website and get a 30-40% conversion rate.

Phase 1

Discovery, Market Research & Plan

  • Initial Requirement Gathering
  • Identify Metrics or KPI’s
  • Marketing Personas Research
  • Develop Value Proposition
  • 3-Month Product Launch Plan

Phase 2

Set up and Build

  • Content Calendar
  • One Page Website Content (One page)
  • Campaign Setups – Google/Facebook/App Store/DSPs
  • One Page Website Design & Development
  • Video Script for a 1-minute explainer video
  • Website Analytics Setup (Google Analytics, FB Pixel, Google AdWords)
  • Marketing & Email Automation Setup
  • Social Media Setup

Phase 3

Pre-Launch and Early Access Signups

  • Content Calendar
  • One Page Website Content (One page)
  • Campaign Setups – Google/Facebook/App Store/DSPs
  • One Page Website Design & Development
  • Video Script for a 1-minute explainer video
  • Website Analytics Setup (Google Analytics, FB Pixel, Google AdWords)
  • Marketing & Email Automation Setup
  • Social Media Setup

Phase 4

Post-Launch Marketing

  • Email Promotions
  • Content Writing
  • Social Media Ad Campaign Management
  • Google AdWords Campaign Management
  • Grow Subscribers List
  • Lead Nurturing Programs
  • Growth Hacking
  • Traffic Building (SEO)

This is an ongoing phase and recurs on a monthly basis.

4 Phase product launch solution starting at $4000

We work with your team and construct a marketing plan for all 4 phases using a full-funnel marketing approach. The solution includes product website design, content strategy, paid search marketing, SEO, and social media.